I've used this primer on and off for quite awhile. I think that is quite good, smoothes the skin prior to makeup application and helps makeup to glide on easily and is gentle.
I think that the ladies who feel that this is expensive have not tried other primers (such as Smashbox) that come in packages of less than one ounce and cost at least fourteen dollars more! Yes, there are less expensive primers, but this price is certainly not outrageous.