Although I rate the Olive Oil soap as a 5, the price is a 1. I WILL NOT pay $11.00 for one bar of soap at HSN or anywhere else, let alone $24 for 3 bars. The OO soap bar is indeed luxrious and exfoliating, but it's soap and it washes away when you rinse. It may have some lingering benefits, but they aren't worth $11 a bar. I'll stick with my Wally World Ivory Soap with Aloe at this price. If I get a bar in a kit, that would be great. But not planning to buy it on its own at this price.