It is durable, attractive, and has built in organization (cosmetic bag, 4 pockets, and key fob). The lining helps you see what is in your bag. To be able to adjust the shape/size of the bag is great; expanded I can pack enough for a family of five to go to the beach! I use it for work, travel, and recreation. It cleans up beautifully and would make an excellent diaper bag for moms and dads that dislike “theme” bags. I am so happy with it; I plan to buy it in a few more colors.