I am a mascara junkie & I don't care for SSC cosmetics.But this is very nice, makes lashes full, long and shiny.Not clumpy, flaky or stiff.I applied a few coats, let it and applied more.I always curl my lashes and use a good mascara primer.It nearly looks like false lashes.I tried it on my girlfriend (w/ disposable wands, don't share mascara!) who lost her lashes during chemo, and they have never come back full like before.This looked amazing, she almost cried when she saw them.