I agree w/ other review, it grows on you. I am not big on fragrance due to allergies, so I spray it on my organza shower curtain, and go back and take in the fragrance for the next 24 hrs. At first, it seemed too strong, but when I checked an hour later, it smelled elegantly floral, not overpowering. The key is in how you put on frgrance. I spray low and walk into it, so it's not near my face and it's still fragrant at the end of the day. Even if you can't smell it, trust me, others can!