Creamy and wonderful, this smells near-exact to a plain white Dove bar of soap, but slightly stronger. I love it! At first, I didn't know if I liked it. It smelled a bit too strong, but within a few minutes or so, it faded back and was perfectly squeaky bar-soap clean..nearly all day long. It seems to last longer than some of the other Clean smells I've tried. Love, love, love it!